Sell Like a CEO (interviewees sought)

CEOs and senior executives who actively sell bring critical expertise and a strategic mindset that buyer-companies are seeking from new potential vendors or partners.  When time permits, CxOs do turn to sales training and advice which is usually based around the techniques and observations of sales executives.

This is where the sales training and advice industry has fallen behind business reality. C-Suiters can certainly benefit by borrowing techniques and processes from seasoned salespeople to become more efficient, and perhaps better organized. However, companies stand to gain far more by getting their salespeople to observe and borrow from how CxOs sell, communicate, and manage relationships.

I am actively interviewing CEOs with a big sale role at their firm for an article series and book. Contact me if this describes you or to make an intorduction to a CEO.

Buying has changed drastically over the past 5-7 years. Buyers expect their vendors to bring value, to be that trusted advisor. This is precisely how many selling CEOs have been doing things for a long time. The business community stands to gain by learning the consultative sell from "selling" CEOs.

(Image: Danilo Rizzuto)